The ME Association has found a new way of introducing itself to people with ME - thanks to a company which runs a home delivery service of organic foods.
 

Customers of Northamptonshire-based firm Swaddles Organic will be receiving information from The ME Association along with their deliveries of organic meat, ready-prepared meals, vegetarian options, fruit and vegetables and puddings.

Juanita Appleby, Marketing Manager for Swaddles Organic, said that feedback indicated that a high percentage of their customers had ME. So The ME Association looked like a natural partner to be invited to join them in a cause-related marketing initiative.

To make the partnership effective, there will be:

• reciprocal links on both our websites
• inclusion of ME Association material in Swaddles’ delivery boxes
• a pledge of money for every sale generated by the partnership
• a 10% price discount to ME Association members
• details of The ME Association in the company’s Organic Home Shopping catalogue.

The company arranges nationwide deliveries to customers' doors most days of the week. Delivery instructions can be left at the time of ordering and no signature is required. All orders arrive in sealed boxes containing dry ice that maintains the temperature of the food until 10pm on delivery day.

The ME Association is happy to enter into the relationship - believing it will be a valuable way to tell people about our work and services as part of a membership recruitment drive. We would appreciate feedback from any existing members who want to try the service.

Don’t forget to quote the code ME1010 when placing any order.