Advertising codes breached in respect of Lightning Process | 27 March 2013

A complaint by Hampshire Trading Standards that Phil Parker’s personal website had breached advertising codes by misleadingly implying that the Lightning Process can be used to treat or cure ME/CFS, MS, Depression, Anxiety, Chronic Pain and Eating Disorders has been upheld.

The Advertising Standards Authority today said such claims – which could not be supported by robust evidence – must not appear again. The claims had already been removed in February and this action was welcomed by the authority.

The full decision can be read HERE.